Daughter have unveiled a striking new video for “How,” the latest standout single from the London band’s superb sophomore album Not To Disappear. The clip represents the third and final chapter in the ambitious short film trilogy that also includes the previously shared visuals for “Doing the Right Thing” and “Numbers.”
Each of the three videos was filmed on the Kent coast in Southeast England, and adapted from a series of three short stories written by the acclaimed Stuart Evers, as commissioned by the director team of Iain Forsyth and Jane Pollard. “Each film, we decided, would focus on the obsessive world of an individual character,” Forsyth and Pollard explain in a statement on the band’s website. “And although the films wouldn't be linked explicitly, each would—in a sense—pass on a baton to the next.”
The beautifully filmed video for “How” is inspired by Evers’ “5,040,” with explores a woman’s obsession with the “5,040 different permutations” of chains and locks that keep her confined to her home, presumably suggestive of the self-imposed emotional walls some erect to safeguard themselves from (or cope with) disappointment, pain and heartache.
READ Albumism’s Review of Daughter’s Not To Disappear here.